Tweet 16 Views no discussions Sharing is caring! Share Share NewsRegional Police kill four linked to Jamaica, Haiti guns for drugs trade by: – November 26, 2012 Share Residents from the Jamaican community of New Town in the parish of St Elizabeth alleged that the men were chased and shot by the police. (File photo)KINGSTON, Jamaica – The fatal shooting of four men by the police in the southern parish of St Elizabeth on Friday, has been linked to the guns for drugs trade between Jamaica and Haiti.Residents from the community of New Town in the parish alleged that the men were chased and shot by the police.It was subsequently reported that guns and ammunition were removed from the scene of the shooting incident.Meanwhile, the police have reported that in 2007 the men who were killed on Friday, were detained by Cuban authorities after they were caught in Cuban waters with weapons and multiple rounds of ammunition. This find took place on a return trip from Haiti where the men went to trade over two thousand pounds of marijuana for weapons and ammunition.When the men returned to Jamaica they were charged with conspiracy to transport firearms and conspiracy to export marijuana.Friday’s shooting incident is now being investigated by the Independent Commission of Investigations, (INDECOM). caribbean360
Slim2Win is an initiative which supports men over the age of 18 with an unhealthy BMI (of over 27) to lose weight and improve their general health and wellbeing through football. Participants of the programme play against one another in a 7 aside league. However, there is a difference with the Slim2Win league, as players are able to score ‘goals’ off of the pitch by losing weight which are then converted into ‘real’ goals and counted in their competitive matches.The debut season of Slim2Win saw 24 players from the programme lose at least five per cent of their starting weight, with six players losing an impressive ten per cent of their starting weight.The new season will commence on Monday August 19th with sessions taking place every Monday evening from 6:15pm to 9pm at South Bristol Sports Centre.The programme costs £15.99 per month and this provides participants with:A weekly league fixture refereed by a fully qualified official.Support from qualified coaches to assist participants on achieving their weight-loss targets.Information and updates on participants weight-loss progress.Weight-loss incentives such as free tickets to Bristol City fixtures.Registration for the new season will close at 11pm August 13th. For any further information please contact [email protected] here to register.
Olympique Lyon have qualified for the French Cup quarter-finals after they survived a scare from their hosts and former French champions Montpellier in their Round of 16 clash.Maxwel Cornet gave Les Gones reward for their bright start in the 13th minute before they were pegged back by the home side some nine minutes later through Jonathan Ikore.It didn’t take long for Bruno Genesio’s men to re-establish their lead following in-form captain Nabir Fekir’s success from the spot three minutes after they had been pegged back.The scoreline stayed at 2-1 till the end of the game Thanks to the heroics of Lyon goalkeeper Anthony Lopes who helped his side preserve their lead to aid a last eight spot.Caen, Lens and Chambly are also through to the quarter-finals after respective victories over Metz, Troyes and US Cranvillaise.Caen saw off Metz 3-2 on penalties after regulation time (1-1) and extra time (2-2) ended in a stalemate while Ligue 2 side Lens stunned top flight side Troyes 1-0. Chambly also won their last 16 clash with US Cranvillaise by a 1-0 scoreline.Related
Topics: My wife is one of the smartest people I know. However, she is not the most technologically sophisticated person (not a blogger, does not use RSS) and is not a marketing person either (she’s an academic). So, when she told me that she never clicked on URLs in organic search results that were “really long or complicated” I thought she was crazy. I mean if you only clicked on the shorter URLs, you miss out on all these other great results that are deep links into a website and probably have just what you are looking for.Well… now we have DATA (every marketers best friend) to prove that in fact, my wife is right. Again. (I have not been married too long, so I have not learned this lesson thoroughly yet.)In any event, a new report from our friends at Marketing Sherpa shows that longer URLs in organic search results receive fewer clicks than short URLs. Here is a heatmap image showing the difference.Two things to notice:1) The eyetracking activity is actually pretty similar between the long and short URL listings, so they are both getting a lot of attention.2) But the clicks (the good stuff!) were more focused on the listing with the shorter URL.Takeaway: All things being equal, you want a short URL. So keep those keywords in the URL short, and try to eliminate anything unnecessary. On-page SEO Originally published Sep 14, 2007 3:55:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
: 2) 5) For the : Apple MacBook Pro 13-inch . Purchase a Premium Channel as a gift to remove ads and allow streaming in HD. : The Holidays are right around the corner! Thinking of donning your marketing team with new tools to Rockstar Photographer Opportunistic Videographer 1) For the (Amazon Price: ($350/month) Livestream.com iMovie Webinar: How to Use Online Video for Inbound Marketing : Livestream.com is a fantastic service that allows real-time video streaming on the web. The services offers free tools like Sony Professional HVR-A1U CMOS High Definition Camcorder $2,249) Procaster What’s on the holiday wish list for your marketing department? What products do you recommend for small and medium businesses taking their first step towards content production? Tell us in the comments. (Amazon Price: This is a midrange DSLR camera with the ability to take video. For the photographer pro, it works with multiple lenses including older Nikkor lenses. You can also can take video. Entry level version is D5000, but you can only use a subset of the lenses. make your own music video KODAK Zi8 Pocket Video Camera Creative Movie Maker Originally published Dec 9, 2009 8:30:00 AM, updated October 20 2016 to be shared on the web! This little guy is small, handy and records in HD. It’s great to grab interviews at an event, get quick footage of a speaker. What’s great about this specific camera is the audio output. You can attach an external mic for optimal audio quality. 4) For the This camera is great for professional quality video. It’s one of the few that records HD footage as well as has a firewire output– super helpful for livestreaming. Why not use it to record a video podcast, or perhaps make your company great content For the True content creators should always be prepared to : Premium Channel Plan Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack $1,035.97) Shine up content editing by purchasing an Apple. This computer comes pre-loaded with great content creator tools, like Real-time Starlet ($199) for more experienced movie editors who love fancy effects. for easy video editing and GarageBand (Amazon Price: capture the moment 3) For the Final Cut Express Savvy Media Producer $1,429) ? $149) for fun music mixing and recording. Add on (Amazon Price: Nikon D90 How do you get started with YouTube, video podcasting, live streaming, or viral videos. Video Marketing Here are a few gift ideas to help content creators make stellar stuff for the Web to bring in more traffic and leads. (And have a little fun while doing it, of course!) ? to learn how to use online video to grow your business with inbound marketing. Download the free webinar Topics:
I recently wrote an article on 4 Tips to Increase Holiday Sales that was meant to help prepare eCommerce Stores for the upcoming online holiday shopping season. The time for preparation of the holiday season is quickly coming to a close. Implement these 4 tips now to increase your visibility and conversion rates this holiday season. 1. Take Advantage of Cyber Monday – Cyber Monday immediately follows Black Friday (the day after Thanksgiving) and is the biggest online shopping day of the year. Take advantage of the increase in online shopping by having visibility in organic search on major search engines. The best way for an eCommerce store to have increased visibility in organic search on Google or Bing is to write a blog. Most major search engines have Shopping sections where they list merchants products and tend to not list these products in the organic search section as often. An eCommerce store should write interesting, remarkable and unique keyword rich blog articles in order to have increased visibility in organic search. For an eCommerce Store to have visibility in organic search on Cyber Monday, consider a blog article about your main product line with the words “Cyber Monday 2010” in the title. For example:The Ultimate Cyber Monday 2010 (Your Most Popular Product or Category) Sale(Your Most Popular Product or Category) Cyber Monday 2010 Deals 2. Promote Holiday Centric Virtual Gift Cards – Gift cards make the perfect present for those who want to give a gift, but not entirely sure what to give. According to Giftango , a digital eGifting Solution, more than 70% of consumers choose to purchase a virtual gift card from merchants offering that option. You should be taking advantage of this trend by offering digital and personalized gift cards to decrease shipping and logistics costs while delivering a cool and creative gift for those interested in your products and offerings.With virtual gift card systems, such as http://www.virtualgiftcardsystem.com you can create season specific designs, and highlight special holiday/events/sales. Make sure that you are prominently promoting these gift cards on your blog and product pages. 3. Take advantage of Comparison Shopping Engines – E-tailing Group , 36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product while 65% spend 16+ minutes doing so. In addition, 51% visit 4+ sites before finalizing a purchase. Online shoppers are a smart bunch and are doing their due-diligence when shopping. Make sure that your products are available in the major comparison shopping engines as well as some of the smaller ones that make the most sense for your products. Some of the larger and essential comparison shopping engines to be in are: TheFind Google Products Price Grabber & Yahoo! Shopping It is important to note that you should research each comparison shopping engine before listing your products. Make sure that you can afford the listing and acquisition costs as well as determine that your products are a good fit before listing away. However, you should not let the research and fees be a discouraging factor. Remember, the more comparison shopping engines you’re on, the more your products will get noticed. 4. Offer Multiple Shipping Options and Set Deadlines – Multiple shipping options with advertised shipping deadlines will be very important this holiday season. Holiday shoppers will want to know when they can expect to have their gifts delivered. Make sure that you are prominently displaying buying deadlines to meet specific shipping dates. Keep in mind that most shipping carriers have different deadlines and shipping options based on size, weight and travel distance. Make sure that you know what the deadlines are for your products and advertise them to your consumers. This will give them the extra confidence they may need to buy from you instead of from a brick and mortar store. Make sure that your online store is prepared this holiday season by implementing these eCommerce Holiday Shopping tips. The goal this holiday season should be to drive increased traffic to your online store and, most importantly, converting that traffic into sales.Photo Credit: bensonkua Holiday Marketing Originally published Nov 19, 2010 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
There’s one thing that absolutely all excellent inbound marketers have in common. Can you guess what it is?It’s that they are all remarkable content creators. That means they create and publish high quality content — webinars, ebooks, blog posts, case studies, etc. — and they do it on a consistent basis.But where some inbound marketers start to diverge is in their decision to deploy that content behind a form, or keep it form-free for all the world to see with no exchange of information. There are pros and cons to each method, and inbound marketers are still discussing which method is best. Let’s outline the pros and cons of form-free content, and delineate when exactly it makes sense to choose one method over the other.The Benefits of Form-Free ContentWhen your content isn’t gated behind a form — like this blog post, for example — it is going to be consumed by more people. Why is that a good thing? Let’s break down the benefits of more eyes on your content.Enabling Content Evangelism: The more eyes you get on your content, the more people will share it socially and via email. Not just because the probability increases that someone will read your content in the first place — thus a corresponding higher rate of sharing — but because people are less likely to tweet, email, or post a link to a form for their friends and colleagues. It’s not unheard of; it’s just less likely. David Meerman Scott, an advocate of form-free content, has noticed that content assets actually have a 50x higher rate of download when they are form-free. This means your content and ideas will spread faster and further without the barrier of a form, and by extension so does your thought leadership.Better SEO: Typically, marketers don’t search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. But if you publish more form-free content, you’ll have more keyword-optimized indexed pages that can appear in search engine results pages.More Inbound Links: Other online publications are more likely to link to your content if it’s form-free because they don’t want to send visitors to a part of your site that requires them to fill out a form. And we all know why inbound links are important, right?More Site Traffic: Better SEO and more content sharing means you’re going to drive more traffic to your site — both new and repeat visitors as your reach grows and you build a loyal audience.The Drawbacks of Form-Free ContentMore site traffic, better SEO, constant social sharing? Sounds great; let’s do the form-free content, right? Well if the title of this section wasn’t a dead giveaway, there are some drawbacks to the form-free marketing lifestyle. Consider these reasons why gated content may be the way to go.Lower Quality Leads: You might be getting more, raw leads by keeping your content ungated — that outcome is business-specific. But you’re more likely to get qualified leads through gated content. There is a higher barrier to entry with content behind a form — it has to be interesting enough for someone to want to give over their personal information to retrieve. But because of that, you know the lead is truly interested in your company’s content. Like Mike Volpe notes in the video debate, what’s the value of a view versus a contact? If your business runs on leads, 2,800 qualified contacts are more valuable than 50,000 views.Inconsistent Lead Volume: It’s harder to get a consistent volume of leads with form-free content, because you simply have fewer sources from which to collect leads. It’s hard to be a marketing executive that not only can’t set realistic lead generation goals, but also can’t guarantee a set number of leads to the sales organization every month. No marketer wants to hope for successful lead generation — gated content gives more opportunity for an accurate forecast that can be scientifically executed based on past performance.Fewer Conversion Events Means Poorer Lead Intelligence: Every time a visitor or lead fills out a form, you have the opportunity to both confirm/update information you already have about them, and learn more about them. There’s usually a higher lead-to-customer conversion rate for leads with multiple conversion events; part of that can be attributed to the fact that Sales has more information about the leads, and that information is more accurate. Knowing more about their leads lets them prioritize who to contact first based on which leads are more sales-ready, and historically have a higher likelihood of closing quickly at a high price point.Less Control Over Lead Nurturing: With form-free content, you have to relinquish more lead nurturing control — you didn’t ask for their information, so how can you get back in touch with them unless they either bookmark your site (good job, your content must rock!) or passively come across your site again? That’s often not enough control for a hungry inbound marketer looking to educate people who are interested in their company. When leads fill out a form, you can provide more educational content that is targeted to their needs so they move more swiftly through the sales funnel.Deciding Whether to Put Content Behind a FormOne takeaway marketers could walk away with from this debate is that there are simply some content assets that lend themselves better to being form-free than others. And the rationale behind determining which assets to gate and which ones to leave ungated boils down to establishing a purpose behind each content asset. When you publish something — a blog post, a case study, a whitepaper, an ebook, a webinar, a video — what are you hoping to achieve with it? What’s the point? Let’s break down how to decide whether to keep your content assets form-free.The clearest example of a content asset that should remain form-free is blog content. Unless your end goal for blogging is something other than site traffic, more indexed content, establishing a thought leadership position, and better SEO, blog content should remain ungated. Your blog is one of the most powerful tools you have for organic search success, and putting that content behind a form is seriously compromising your website’s success. That being said, you don’t need to sacrifice lead generation from your blog entirely. Just be sure to add relevant calls-to-action for your form gated, lead gen content to each blog post you publish — as well as to the top and/or sidebar of your blog (for an example, just scroll to the bottom of this post).There may be a few instances of businesses gating some of their product or service information — and there might be a good reason (leave it in the comments!) for that decision. But content assets centered around your product or service like data sheets, FAQs, and case studies are more examples of content that should be available for everyone to read without a form. Do you really want to hinder someone’s access to information about your company’s solutions? Inbound marketers almost never get to talk about themselves — this is your chance to do it guilt free, and to someone who actually wants to hear it! Don’t make it harder for interested prospects to learn why they should become a customer of yours.So when would you use a form? If you look at the content assets most often associated with the first and last stage of the buying cycle — ‘Awareness’ and ‘Purchase’ — they generally seem to align with the instances in which marketers should gate their content if they’re in the business of generating a consistent volume of leads.In the ‘Awareness’ stage, the content assets are purely educational, and not promotional of the company’s product or service. Not everyone will want to provide their information in exchange for reading an ebook or watching a webinar, but the fact is, you’re providing free education. Those that are invested enough in learning more about the solutions your company helps solve are going to be willing to fill out a form to retrieve that information. And that’s what helps you distinguish who is a qualified lead, and who is still in the low-commitment phase of browsing your website, reading your blog, and checking out your social media accounts to get information.In the ‘Purchase’ stage of the buying cycle, there’s a little less gray area. You’re offering high-commitment content that frankly requires the exchange of information. It’s pretty hard to give a free estimate to someone, for example, without a form being filled out. Prospects understand that, and are more often than not willing to comply.All this being said, inbound marketers know that this isn’t an exact science. We wouldn’t be debating it if it was. That’s because some businesses sell a product or service that is more complex than others. In the debate on this subject, Volpe and Scott discuss Dropbox as an example of a company successfully generating customers without using gated content. Leads simply sign up for a free trial, download Dropbox, and then decide whether to purchase after the trial expires. If you have a less complex product or service like Dropbox, this approach of largely form-free content may work. For companies whose products and services require more education and explanation — often those with a longer buying cycle — a mix of form-free and gated content is most appropriate. Form-free content drives the traffic, and gated content converts that traffic, multiple times, so Marketing and Sales can properly nurture and prioritize those leads.Finally, keep in mind that using forms means your content should have a reputation for being consistently remarkable. Leads will be less and less willing to part with their personal information to redeem your content assets if there’s not sufficient return in content quality.On which side of the form-free content debate do you fall? Share your reasoning in the comments!Image credit: garryknight Forms Topics: Originally published Feb 22, 2012 12:30:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
If you can’t recognize her, that’s Minnie Mouse. Lost some weight, eh? Here, take a look at Daisy: The thing is, they have a pretty good point. But you know what makes you look like a total schmuck? Calling out your competitors, and picking on them. Dude, if you’re better, show me. The proof is in the pudding. The cream rises to the top. You know, all that jazz. When your marketing centers around what your competitor is doing wrong, instead of what you’re doing right, you just look petty. Let’s keep the competitive warfare classy, people!What 2012 holiday campaigns do you think missed the mark, or totally nailed it? This commercial received a ton of backlash, with many viewers saying it was a sexist. The Advertising Standards Authority (ASA) stated that most people complained because “the ad is offensive because it is sexist to both men and women and reinforces stereotypes.”I think this campaign missed the mark not because it’s offensive necessarily — I tend to agree with the sentiments expressed in the ASA’s quote, but plenty of others feel differently. It missed the mark because the image of the tired, stressed out mom, doing it all herself, is pretty played out. That character has been worn into the ground, and I think most people are looking for something way more creative, and far less simplistic than what the ASDA churned out here.Bing’s ‘Scroogled’ CampaignMost marketers pay more attention to optimizing for Google search than Bing. The same goes for paid search — the big bucks are going to where more consumers flock — Google. It’s safe to say that, for a myriad of reasons, Google’s winning the this whole search game.So, what do you do if you’re Bing? Launch a holiday campaign that makes you look like a petty, poor sport. Here’s what Scroogled is all about: Alright, here’s where I take issue with this commercial:1) If Derrell wanted to see his mother, he could fly her out himself by cutting out the Starbucks. I did a little rogue math to figure this out. Assuming Derrell and his wife are only buying Starbucks’ cheapest menu item, the small cup of regular coffee, it’ll cost them about $3.30 each (tax not included) to buy coffee every day, rounding out to about $99 a month they’re spending on Starbucks. Alternately, they could brew their coffee at home, where a 12 ounce bag of approximately $7 coffee would yield them a cup of coffee costing around $0.58. So in one month, they could have coffee at home for about $34.80, saving them $64.20 a month. I don’t know how much the plane travel costs, but after 3-4 months of cutting out the Starbucks, I bet the travel plans could be arranged.2) I’m going to assume Derrell saw this money-saving opportunity in front of him, but for some reason, didn’t take it. You know what? That’s your business, Derrell. It’s not for me, or anyone — that includes Starbucks baristas — to meddle in your personal life. How did this barista find his mom’s contact information? How did she know Derrell and his mother hadn’t had a huge falling out? What if Derrell was going out of town with his wife that weekend? There are too many variables here, which is why most people — who you’d consider acquaintances, at best — don’t typically fly your family members out on a whim to hang out with you.I think Eli Sussman summed up the general tone of the commercial best: “A Starbucks commercial about family guilt with sappiness as thick as the foam on top of that vente half-caf pumpkin spice espressachino.”The Walt Disney Co.’s and Barneys’ ‘Electric Holiday’ CampaignThe idea of combining Barneys’ high fashion world with the magic of Disney sounds like a marketing match made in heaven, especially for creatives and branding professionals. What came out of the campaign, however, had some people wondering if Disney had jumped on the “thinspiration” bandwagon. And frankly, I didn’t quite get the holiday tie-in, either. Here, take a look at how Barneys and Disney did their mashup: Holiday Marketing Ah, the holidays. When all sorts of companies across every industry try to find a tie-in — any tie-in — between their product or service and a holiday theme.Okay, I’m being a little snarky, because I usually really love it when companies think outside the box to market themselves. After all, who cares if someone like Old Navy comes up with a cool holiday campaign? They have millions of dollars to spend, and everyone’s going to hit them up for gifts of sweaters and socks, regardless. What’s awesome is when you see a company unexpectedly nail it.But we’ve already covered the companies that conceived awesome holiday campaigns. So now, it’s time to review the ones that totally missed the mark. Whether offensive, petty, or just plain ridiculous, check out five of the holiday campaigns that threw us for a loop.Lexus’ ‘A December to Remember’This year, Lexus is running its December to Remember holiday sales campaign again — one they’ve been running since 1998. You know the one. On Christmas morning, a husband leads his confused wife outside to find, SURPRISE, a brand new Lexus with a big red bow on it.Thanks, Santa!Or perhaps you recall one of the most egregious of the campaign’s commercials, where a teenager received a bow-adorned Lexus as a present after asking for a CD player for Christmas. Oh, she got her CD-player … wrapped in a luxury car! Daddy, you’re the best.I have a few words on why I think this campaign doesn’t quite hit the mark despite its long run, but this parody video, in my opinion, says it best: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 25, 2012 9:00:00 AM, updated October 20 2016 Topics: Finish watching? Those sentiments — “Do you have any idea how much insurance alone on that car costs?” “We’re gonna get evicted,” and “We don’t even have health insurance!” — are more along the lines of what I’d expect to hear if anyone I knew pulled this stunt on their significant other.As a marketer, I “get” that the point behind this is to instill a sense of fancy and wonderment in viewers, even if they’re not part of Lexus’ target market. But the flip side of the coin is how obscenely ridiculous the call-to-action is, especially when the economy was really in the tank and these commercials were still running. How out of touch can you be?I’d take less issue with this campaign if they were targeting it to, say, Yachting. Hey, there’s a corner of the earth that actually does buy luxury cars as presents, so if you can find a way to target them, and not the 99.99% of us eating store-brand tortilla chips on our couch during Monday night football, more power to ya.Good on Lexus, I suppose, for having a long-running campaign that makes December their most profitable month of the year. But this one just doesn’t strike a chord that’s in tune with the whole “holiday spirit” thing. In fact, maybe ZipCar could do a response campaign about the more realistic, economically-feasible way to give the gift of car travel this holiday season ;-)Starbucks’ ‘Rekindle’ CampaignIt took me a while to find this video, but find it I did, and most of what I wanted to say about why this campaign falls short, someone else — Eli Sussman, former advertising executive — already said. (Ah, the internet.) But he said it really well, so I encourage you to read it.Here’s the video before I go into why this campaign is just … ridiculous. What exactly is the goal here? What I see is the Disney characters little girls (and boys!) adore being rendered stick thin for a campaign touting high fashion. Upon releasing these images, much of the campaign commentary centered around what came off as a promotion of eating disorders. To little kids. Who like Disney. Not. Good. As the Huffington Post’s article entitled “Disney Characters Get Scarily Slimmed Down for Barneys” put it, “So, what do Minnie Mouse, Goofy, and Daisy Duck look like with the Kate Moss treatment? First of all, creepily reed-thin, in the way only a cartoon character can. Could giving characters beloved by children the “thinspo” treatment be a bad idea?”Despite outcry for the unhealthy imagery back in August, even getting to the point of consumers filing petitions against the images, they went forth with the campaign in November. I think the big name celebrities gracing their runway got more people’s attention than the disturbing images.ASDA’s ‘Christmas Doesn’t Just Happen By Magic’ CampaignThe holidays is a stressful time for lots of people — it’s a time of year when many people are stretched for time and budgets, and emotions (and kids’ expectations) can run high. This is not a new concept, right? That’s why it’s strange ASDA hinged their 2012 campaign on it. Here, take a look at the frazzled mom making Christmas happen … all by her lonesome: