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first_imgWebsite Grader has grown a lot since it launched it 8 months ago, and it recently reached a total of over 100,000 websites graded.  As of this week, Website Grader has over 15,000 inbound links, 1,500 bookmarks on Del.icio.us and an Alexa rank of under 24,000.What are the key takeaways you can use to achieve the same results?  You both need to get a little lucky and also build something remarkable. (OK, so I stole this from Seth Godin. But that doesn’t make it less true.)  Here are some of the reasons why I think people like to talk and blog about Website Grader so much.1) Make the “Time To Enjoyment” (TTE) short.  We use the acronym TTE within HubSpot to talk about the amount of time it takes for someone to get value out of a product.  For buying enterprise software, the TTE is long, usually months or years.  For buying a cup of coffee it is really short, usually a few seconds.  We try our best with all of our products to have the customer get something useful as quickly as possible, and then also have that value increase over time.  But, the faster someone says “oh cool, that’s valuable” the happier your customers will be.  And the more they will tell others.2) Make it free.  We could have charged for Website Grader.  We have had SEO consultants tell us they charge anywhere from $1500 to $5000 for a very similar report that they call an “initial assessment”.  We could have easily charged $99 and sold tons of reports and made a lot of money.  But our goal was to build something remarkable, not make money right away.  So Website Grader is a free SEO Tool, and we plan to keep it free.3) Don’t require registration.  Sure, we could make Website Grader more valuable to HubSpot if we required you to tell us your name, title, company, phone number, annual sales, number of employees, annual marketing budget and a good time of day to call you.  But you wouldn’t like it as much and we probably would never get to the point of having evaluated 100,000 URLs.4) Ask for feedback and listen.  We’re always asking people what they think about it and what they would change.  We actually found about 50 bloggers that seemed like they knew what they were talking about and emailed them asking them to use it and give us feedback to make it better.  A lot of them responded, and some actually wrote a review and linked to Website Grader.  We didn’t ask for it or plan on it.  We really did want their feedback (and we still do), but this shows that people are much more likely to promote something if you are not asking them to promote it in your first conversation with them.  In fact, there have been dozens of enhancements made to Website Grader since it first launched.  This has two effects. First, it makes the product better so more people will like it.  Second, the person who gave us the feedback feels like we listened to them and value their input so now they love Website Grader even more since they feel like it is something they helped create (in fact, it’s true!).If you have other ideas why Website Grader has grown so much, leave a comment so the community can learn from your insight. Originally published Oct 9, 2007 12:11:00 PM, updated October 01 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

first_img Intro PerezHilton.com and Facebook beats Google in steering niche traffic Remember to Calvin Cox, Treat others’ inboxes as you would like yours to be treated. @karenrubin subscribe in iTunes the issueis a bad omen.  From How to interact on Twitter: Event: April 28-29, 2009) Competition Rules: Write a blog post about your favorite example of inbound marketing! (Read Karen’s example.) ” Marketing Takeaway: Marketing Takeaway: San Francisco .Make sure we can find you! This does not mean you should run should run out and build your newsite in flash! The fact they need a website to Set your Facebook profile to public! Facebook Beats Google in Steering Niche Traffic Marketing Tip of the Week – Download the free webinar Certified Business Moms SEO for Flash? Social Media Episode 32 – March 20, 2008 Recently launched the Search Engine Optimization Technology Center. (celebrity blog) garnered 8.85% of its visitors from Face­book and7.29% of the traffic from Google, according to Hitwise. Cover the whole industry and make it relevant for your readers. 31% of e-commerce companies added customers to their e-mail list without asking them first. Alienating customers with email ” Originally published Mar 22, 2009 11:17:00 AM, updated October 01 2013center_img explain Webinar: How to Use Facebook for Business ” Want to learn more about using Facebook for business? Due to news content vs. evergreen content?   In that blog post, you must link to HubSpot TV and the (Show Legnth: 19 minutes, 54 seconds.) for all the basics of using Facebook as part of the inbound marketing strategy for your business. Facebook: Privacy Now Optional Inbound Marketing Summit special ticket giveway ( Marketing Takeaway: Closing ForHubSpot, if you add up all the free traffic from Facebook, LinkedIn andTwitter, it is about 50% of the traffic volume from Google organicsearch. What is appropriate to Include In My LinkedIn Group Newsletter? ShouldI promote my business? Is there a protocol to effectively use myLinkedIn group newsletter to promote and grow my business but at thesame time add value to the group?” Itis now a requirement for everyone at Certified Business Moms to watchthe weekly HubSpot TV Show.  This is the one and only useful resourcewe have found about online marketing to date.  It would be a waste foyour company’s time not to watch this weekly podcast! Facebook goes Public . Leave a 5 star review! Forum Fodder IMS :Inbound marketing is more than SEO.  Publishing content through ablog and then promoting that content in social media is critical tosuccess. Adobe Introduces Flash Info Site for SEO’s in their 5 star iTunes review: Topics: Many e-mail campaigns alienate customers As a business, your facebook profile SHOULD BE PUBLIC! Establish yourself as the go to expert. Headlines Styleapple: @mvolpe Marketing Takeaway Mailbag Adobe is working with the search engines to make flash more SEO friendly. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

first_img Video Marketing Today I came across a dancing themed video that rocked the khaki pants off Microsoft’s awkward experiment with viral video.  The video, posted this week, features the entire staff of St Vincent’s Medical Center in Portland, Oregon donning pink gloves and dancing for Breast Cancer Awareness. As the grand-daughter of a Breast Cancer survivor, I thought the video was touching. As an inbound marketer, I thought it was incredibly fresh and different from the other videos I’d seen of its type. So what’s the deal? Why is this video succeeding while the Microsoft employee video was panned? Let’s take a closer look at what we can learn from this fantastic video.Create Approachable Content In the Pink Glove Dance video, St. Vincent’s is not just a hospital. It’s a friendly, approachable community of physicians and workers.  They invite us in to meet their entire community — from the surgeons who operate on patients, to the man who mops the floors. At HubSpot, we believe business transparency is a necessity if you want to succeed at Inbound Marketing. Even if you’re a B2B company, you can benefit from taking St. Vincent’s approach in your next video.  Invite prospects into your doors with content that connects. If you manufacture fences, show your customers how they’re made and who makes them every day. If you are a Golf Pro looking for leads, upload a video of “outtakes” that shows how fun it can be to get golf lessons.Show, Don’t TellImagery is a powerful tool that is not utilized enough in video. Don’t just tell your audience your message. Show them with a powerful image. Every single person in the Pink Glove Dance is wearing pink gloves as a symbol of their commitment to Breast Cancer Awareness. If St. Vincent’s hadn’t used them in their video, I’m not sure if I would be here writing about it. The gloves really tied the whole production together. Lots of People = Lots of VarietyMany successful videos have been so due to sheer numbers. If every single coworker in your organization is involved in the production of a video, that’s a pretty strong recommendation that this content is worth watching.  If you’ve had some success in the past with a video for your business, consider scaling it; invite customers, partners, and other people who support your company to participate. Even though Matt Harding’s first attempt at online video is an internet classic, he knew that in his next video it was all about numbers.  Many of the fans that helped fuel his success are featured in his whirlwind 2008 video, Where the Hell Is Matt? Provide Fresh, Exciting Content at Every TurnSt. Vincent’s kept their video exciting with heavy edits and scenery changes at every turn. Of course, you don’t have to be an awesome editor to create fantastic, worthwhile video, but try to keep your content interesting. As we saw yesterday with Microsoft’s dancing video, a 4-minute video can get very boring quickly without edits and scenery changes.  Believe in Your MessageWithout doing very much except dancing and smiling, St. Vincent’s was able to capture my imagination and support because they believe in their cause and the St. Vincent’s community. They chose a message that the entire community could get behind, and that translates very clearly through the camera lens and onto my computer.- No matter what you do or what you sell, always create videos that you and your company believe in.  If you believe in your message and aren’t afraid to have fun, you’re well on your way to creating videos that other people will enjoy, too. Video: How to Use Online Video forMarketingLearn how to use online video to promoting your brand and generating interest in your company.Download the free video to become an online videomarketingsuperstar. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 20, 2009 10:00:00 AM, updated July 03 2013 Topics:last_img read more

first_img : 2) 5)  For the : Apple MacBook Pro 13-inch . Purchase a Premium Channel as a gift to remove ads and allow streaming in HD.  : The Holidays are right around the corner! Thinking of donning your marketing team with new tools to Rockstar Photographer Opportunistic Videographer 1) For the (Amazon Price: ($350/month) Livestream.com iMovie Webinar: How to Use Online Video for Inbound Marketing : Livestream.com is a fantastic service that allows real-time video streaming on the web. The services offers free tools like Sony Professional HVR-A1U CMOS High Definition Camcorder $2,249) Procaster What’s on the holiday wish list for your marketing department? What products do you recommend for small and medium businesses taking their first step towards content production? Tell us in the comments. (Amazon Price: This is a midrange DSLR camera with the ability to take video. For the photographer pro, it works with multiple lenses including older Nikkor lenses. You can also can take  video. Entry level version is D5000, but you can only use a subset of the lenses.  make your own music video KODAK Zi8 Pocket Video Camera Creative Movie Maker Originally published Dec 9, 2009 8:30:00 AM, updated October 20 2016 to be shared on the web! This little guy is small, handy and records in HD. It’s great to grab interviews at an event, get quick footage of a speaker. What’s great about this specific camera is the audio output. You can attach an external mic for optimal audio quality.  4) For the This camera is great for professional quality video. It’s one of the few that records HD footage as well as has a firewire output– super helpful for livestreaming. Why not use it to record a video podcast, or perhaps make your company great content For the True content creators should always be prepared to : Premium Channel Plan Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack $1,035.97) Shine up content editing by purchasing an Apple. This computer comes pre-loaded with great content creator tools, like Real-time Starlet ($199) for more experienced movie editors who love fancy effects.  for easy video editing and GarageBand (Amazon Price: capture the moment 3) For the Final Cut Express Savvy Media Producer $1,429) ? $149) for fun music mixing and recording. Add on (Amazon Price: Nikon D90 How do you get started with YouTube, video podcasting, live streaming, or viral videos. Video Marketing Here are a few gift ideas to help content creators make stellar stuff for the Web to bring in more traffic and leads. (And have a little fun while doing it, of course!) ? to learn how to use online video to grow your business with inbound marketing. Download the free webinar Topics:last_img read more