AppsFlyer secures $210m in latest funding roundGeneral Atlantic leads Series D round, brings AppsFlyer total funding to $294 million since 2011Haydn TaylorSenior Staff WriterTuesday 21st January 2020Share this article Recommend Tweet ShareAnalytics and attribution platform AppsFlyer has closed a Series D funding round worth $210 million.This investment comes three years after AppsFlyer’s previous round, and brings the company’s total funding to $294 million since being founded in 2011. Since 2017, AppsFlyer has quadrupled the size of its team to 850 employees across 18 offices worldwide. It is one of the fastest-growing software service firms, with an annual recurring revenue of $150 million last year, up from $1 million five years prior. Led by New York-based General Atlantic, the investment deal will see the private equity firm’s general manager Alex Crisses, and co-president Anton Levy join AppsFlyer’s board of directors. General Atlantic was joined by existing investors Qumra Capital, Goldman Sachs Growth, Deutsche Telekom Capital Partners, Pitango Venture Capital, and Magma Venture Partners.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games “We are excited to partner with a company that has an experienced team and a culture focused on the customer,” said Crisses. “Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category. “AppsFlyer’s commitment to being independent, unbiased, and representing the marketer’s interests has garnered the trust of many of the world’s leading brands, and we see significant potential to capture additional opportunity in the market.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Daily Update and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEA leans on Apex Legends and live services in fourth quarterQ4 and full year revenues close to flat and profits take a tumble, but publisher’s bookings still up double-digitsBy Brendan Sinclair An hour agoUbisoft posts record sales yet again, delays Skull & Bones yet againPublisher moves away from target of 3-4 premium AAA titles a year, wants to build free-to-play “to be trending toward AAA ambitions over the long term”By Brendan Sinclair 5 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.