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first_imgDear Editor,One of the most important institutions in our country is the Guyana Elections Commission (GECOM). It has a great responsibility to not only hold free and fair elections, but it must also appear to be fair in the conduct of its business. In this regard, it is one of the most important institutions for the continuation of Guyana on a democratic path. While free and fair elections alone are not total democracy, it is at the heart of all democratic societies.It has to instil confidence in the people of our country that it is discharging its functions without fear or favour.Our people and the world should be assured by the conduct of the elections and GECOM’s day to day work that everything is above board and that elections are unquestionable.Therefore, I would say that those who work in that institution carry an enormous national responsibility. It is expected that our national interests should come before personal political preferences. In a word, we need patriotic persons there.These persons would determine if our country will move forward or go into another regression, as happened during the 1970s and 1980s, when Guyana was regarded as being undemocratic and even dictatorial. Our country has proven that there is a direct link between socio-economic progress and political democracy.However, there are important cases where the attitude of GECOM’s Secretariat puts into question the ability of this organisation, as is presently composed, to discharge such a critical national function.The People’s Progressive Party/Civic (PPP/C) has put an elections petition to the court questioning the conduct of the May 2015 General and Regional Elections. Persons would recall that the A Partnership for National Unity was declared the ‘winner’ by a very small margin.In most other democracies in the world, a recount would have been automatic. GECOM denied the requested recount. Even in Region Eight (Potaro-Siparuni), where a small amount of votes had to be counted, the PPP/C’s request for a recount of the votes there, where it ‘lost’ the parliamentary seat by one vote, was denied.The PPP/C, in a meeting with GECOM before the declaration of the results, asked that at least 22 boxes be recounted.  This would have taken about two hours at the most. GECOM agreed to do the recount, but never did.When the elections petition was put in court, one would have expected that GECOM, more than any other body, would have been anxious to prove the PPP/C wrong and to vindicate itself. Not so!GECOM, through its Chief Elections Officer, Keith Lowenfield, did everything to frustrate the court’s hearing of the petition. It went to court trying to get the PPP/C petition thrown out without a hearing. This action alone must raise suspicions as to why GECOM would not want the petition to be heard after a refusal of a recount!Indeed, it is in GECOM’s interest to have that done. One cannot help asking what do they have to hide?As if that alone was not enough to taint GECOM’s reputation, we see the other charges of massive corruption reportedly taking place at GECOM.The media recently reported on the huge amount of toners brought by GECOM for millions were not used. We have also learnt, via the media, that millions more were spent on radios; again, not used. In these reports there is the strong suggestion of deals and kickbacks. Large amounts of batteries which were purchased at inflated prices are still on hand at GECOM.It is probably why GECOM pushed the Cabinet, very late into the elections process, to buy ‘emergency’ supplies. Just to find out that the things that were brought under emergency, close to the elections, were not necessary because they were never used.The media also reported earlier of tools and other items brought in large quantities at very high prices. Most were never used.Alarmingly too, officials at GECOM were either hiding from the press or refused to comment.GECOM staff is one of the best paid in the public service. One would expect the highest levels of integrity from persons working in this vital national institution.Personal and professional integrity are important for employment there.It is, therefore, unfortunate to hear that the names of top officials are being implicated in what appears to be a multimillion-dollar fraud.  This includes the Chief Elections Officer, the Chief Accountant and other senior staff.I am sure that the thought going through people’s minds is that if we find corruption of that sort at such an institution and at such high levels, then it’s not a big step for such persons to participate in rigging of elections. This can do real harm to public confidence. Confidence of the public is vital for GECOM’s functions.This type of behaviour would put election results into question.Clearly, the nature and importance of GECOM is so great that integrity testing must be used on GECOM staff. This is important to know so that we have people with clean hands and persons who would act professionally at elections time.Sincerely,Donald RamotarFormer Presidentlast_img read more

first_imgAfter a longer wait than I planned here are the key screens that your end users may see if they click on the Icon in the Centrino 2 Platform with Intel vPro Technology. They show the different tabs and the difference between Unprovisioned & Provisioned. What’s next.. Testing them in the lab and sharing those video’s out.. stay tuned for more.last_img

first_img In the context of the argument, he says the following:  Attached is a great I have worked with tens of small businesses through my VC job in the last year and found that most of their marketing people are still using the same tools and techniques today that made them successful in the ’80’s and ’90’s. Unfortunately for the marketing executives, their world has changed far more than than any other function in their company, so the old tools and techniques that got them “there,” no longer work in a Google flattened world. The good news is that the new tools and techniques tilt the playing field in favor of the small business marketer. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “This makes the marketing job different than it was five years ago. You have to track what is being said about your company. The company that I started this post writing about clearly knows how to do that. So do most companies these days. There are a handful of really good tools to do that. But weighing into the comments and posting directly on your own blog are time consuming efforts that have to be handled well. When you are posting a comment or a post that speaks for an entire company, it has to be well written and persuasive. It’s like writing marketing copy all day long. And I think the CEO’s voice needs to be heard from every once in a while as part of this process.” But maybe this is where marketing is going. Maybe the marketing person can afford to spend a bit less time on the corporate website (make it a blog), the marketing collateral (put the URL on a business card), the PR firm (go straight to the market via blogs)…”center_img by Fred Wilson where he advises companies to monitor what is being said about them in the blogosphere and to take a stand in the blogosphere for your products. I couldn’t agree with Fred more on this. article Originally published Nov 5, 2006 4:56:00 PM, updated July 11 2013 — Brian Halliganlast_img read more

center_img How to interact on Twitter: @ Marketing Takeaway: Think bigger than your direct competitors. Dan Zarella Marketing Takeaway: Kick your competitors while they are down. JudgeMadden ruled that Cohen had the right to learn the name of theindividual who wrote about her. “….Madden found that use of the terms”skank,” “skanky,” “ho” and “whoring” possibly defamed Cohen becausethey appeared in captions near photos of the model in provocativeposes. “Under these circumstances,” Madden wrote, the words combinedwith the suggestive photos “carry a negative implication of sexualpromiscuity.”” Skanks in NYC Outted Twitter Effect rattles Hollywood Series of books from Wiley about inbound marketing including: DMS’s books HubSpot book Episode #55 – August 28th, 2009 (Episode Length: 27 minutes, 28 seconds) – NY Times bestseller Headlines Book packs How can we deal with negative that are posted to our Facebook Business page? Inbound Marketing Summit – October 7th and 8th “Jerrythe general manager explained why in the simple quote that leads thispost off. He’s busy comparing the place to other restaurants, not toother airports.” Trust Agents Tell us what interesting marketing you have done for the book? with Doing It Right “Noone else has been hiring,” Zuckerberg, 25, said in an interview. “It’sbeen a great environment for us because the economy has helped out.” Trust Agents , @ ! Joel Comm & Anthony Robbins’s “Twitter Power” “Box-officewatchers say the dramatic swings may be caused by Twitter and othersocial networking sites that can blast instant raves – or pans – tohundreds of people just minutes after the credits roll.” The Twitter Effect 13 free webinar classes and notesheets Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “FacebookInc.(they have 1000 employees already) plans to expand its staff by asmuch as 50 percent this year as it benefits from a surplus of engineersamid the recession, Chief Executive Officer Mark Zuckerberg said.” IMU includes Free Inbound Marketing University Online Training Program Forum Fodder Who is speaking? who should go? Marketing Takeaway: You can’t hide a bad product behind marketing any more.last_img read more

first_imgNo one is perfect, and by no means is HubSpot exempt from these problems, and it’s the results of which we should be acutely aware.Just recently there have been several examples of how these errors can be embarrassing and potentially harmful to brands.On Sunday night, the NBC-owned @BreakingNews Twitter account sent out an update saying that the President would have a “personal” statement on Monday. The problem is, it wasn’t a “personal” statement, but a “personnel” statement.It was only two letters, but those letters changed the message entirely. Many people who saw the message on Twitter speculated what the statement could be, but also wondered whether it was, in fact, a typo.Will it have lasting effects on the @BreakingNews account? Probably not. Did people write about it? Absolutely. ( Mediaite and Politisite )In Australia the government may have egg on its face because of a typo. The badges on the Royal Australian Navy have an extra “L.” Australia’s 7News talked with the Shadow Defence Minister who said this about the incident: “To have a badge on their upper arm that misspells our country … it doesn’t get any worse than that.” What does this do to the integrity of the Navy? Does it affect their ability to defend the country? Probably not. But again, does it get people talking – and not in a good way? Absolutely. Check out the comments on the 7News story to see prime examples.But according to one entrepreneur who runs websites in the UK, spelling errors could account for thousands of dollars – or in his case, pounds – worth of lost revenue.Charles Duncombe says misspellings “put off customers who could have concerns about a website’s credibility.” He said this is clearly apparent when revenue per visitor was twice as high after an error was fixed on the website tightsplease.co.uk.It’s not just spelling that people notice, it’s grammar, too. One point my mother’s English book drove home: “Never a sentence end a preposition with.” Don’t use ‘good’ when ‘well’ is correct. And make sure your nouns and verbs agree — a company is an ‘it.’While those mistakes can be sloughed off as “typos,” “being busy,” or even “the way people talk,” it can also result in the loss of sales. Nothing any of us want.So what should you do to avoid these errors?Spell check. Seems obvious, but there’s more to it than just running the spell check within the program. Actually make sure the words you have are the words you want. Don’t confuse ‘their’ and ‘they’re’ or ‘it’s’ and ‘its.’Have someone else read your work. By the time you’ve finished writing something you’re not likely to see your own mistakes. Missing words, sentence fragments and other errors fill themselves in in your head, but not in someone else’s, so they will find those and point them out to you.Find an English major to read your work, especially if you’re concerned about grammar. They know the rules and will make sure you’re following them.Be gracious and thankful when someone points out an error on your site, and FIX IT IMMEDIATELY. There is no “I’ll get to that in a minute” when talking about an error on your website. As mentioned, errors could cost money.photo courtesy: peteoshea Originally published Jul 20, 2011 3:33:00 PM, updated July 17 2018 Topics: Grammar Fails Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

first_img E-Commerce Websites All of these elements on their own are admirable, but finding them all on one site, as part of a cohesive inbound marketing program, makes ModCloth an exemplary inbound ecommerce site to follow. If you’re looking for guidance on making your own site more inbound-friendly, this is a great place to find a role model. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section.The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of them — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design to pre-transactional educational content to email marketing that rarely relies on coupons.I’m trying to get beyond the echo-chamber of sites on which I personally shop to find great examples of inbound marketing for ecommerce in action. So let’s take a look at what makes ModCloth’s site such an inbound marketing powerhouse, shall we?The Anatomy of an Inbound Ecommerce Site (As Told Through ModCloth)1) BlogModCloth must know that business sites with a blog get 55% more visits than sites without. ModCloth uses their blog to move potential buyers through the marketing and sales funnel, just as it’s designed to do. The blog features products, how-to videos, images from customers, and general lifestyle information. In addition to working hard for the business, the blog is also a great way for people to spend a few minutes of downtime.Their great strength in blogging is that they’re targeting the lifestyle — or psychographic dimensions — of their buyer personas. They’re not just churning out keyword rich content to rank in search engines; they’re building an audience of relevant consumers that they can nurture toward a purchase.2) Filtering OptionsIn addition to the search bar at the top right corner, ModCloth also offers a very intuitive filtering process for every item. Users can search by size, price, designer, and popularity. The easy-click buttons leave little room for error, so customers can quickly narrow down options to find exactly what they need.As an added bonus (and this shouldn’t be a bonus so much as a way of life), the filtering options really do return only relevant search results.3) Instant Customer ServiceWhile ModCloth does offer an email option for customer service, they also make employees available through a live chat option, or by phone — for those buyers looking for immediate service. These options can all be found in one spot, too, by simply clicking on their Customer Care link.But ModCloth doesn’t stop there. Not only can you find someone to talk to about the questions or problems you might have, but you can also reach out to a stylist to receive personalized suggestions and recommendations.4) Secure CheckoutBuyers love ModCloth’s checkout process because it’s clear and linear. You can see from the progress bar at the top of the page that you’ll be taken through each step in the process with no links back to previous pages or unnecessary paths toward other pages.They also make sure to show their security certificates with large icons so they’re visible. This gives buyers the warm and fuzzies, letting them know personal information will be protected at all costs.Finally, they also offer alternative payment methods so buyers don’t need to share credit card information if they don’t want to. The ability to purchase through PayPal is just one more way ModCloth makes buyers more comfortable.5) Up-Front InformationOne of the biggest reasons buyers abandon shopping carts before finishing the purchase is because the cost of shipping is a surprise. So, ModCloth makes sure buyers get up-front info about shipping. As you can see, buyers willing to wait a bit for their new threads can also take advantage of free shipping. Cha-ching.6) Well-Written Product DescriptionsIt’s easy enough to simply list the basic product stats in your description copy, but ModCloth gives whimsical descriptions that still manage to convey the most necessary information. Sometimes, it’s fun to just read about the products even if you can’t afford to buy them all.Again, the key factor here is the customization of the website experience to the psychographic dimensions of their buyer personas. They’re not cold, clinical recitations of the manufacturer specs; they’re written with the tone and information that their best customers want to read.7) Social ProofThis company does a great job of including and engaging with followers and friends on social media. As you can see, visitors have several chances to connect with various social platforms during the shopping experience.The first time comes on the main page, where all the different accounts are listed. Next, buyers have a chance to tweet or Pin the items they’re about to buy (or just recently purchased). In addition to bragging rights for the customers, it’s also good press for ModCloth.Finally, the company does a great job of keeping social outlets current. Facebook includes images contributed by users — not just those posted by the company. Twitter asks random questions throughout the day to boost engagement and make followers feel included.Instagram also features heavily on the site as both a user-generated style guide and a place where customers can share videos with their thoughts on the products and the brand. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 22, 2014 3:00:00 PM, updated February 01 2017 Topics: Pinterest is used for various reasons, but perhaps most importantly as a secondary product catalog.Whoa. These guys are busy.8) Customer VoiceSocial media channels aren’t the only ways customers get to share their experiences. Located on each product page is a list of reviews for that particular item.ModCloth doesn’t censor, either. For each less-than-stellar review, the customer service team reaches out with offers of assistance. Not only do the buyers get a chance to say exactly what they think, but ModCloth also uses that opportunity to improve customer delight.9) Smart Email MarketingSure, ModCloth sends out discounts for their most loyal customers, but they don’t simply rely on coupons to keep their email marketing on track. Check out this particular email that simply informs users of new features coming soon. What a great way to keep building a relationship between buyer and seller.Email follow-ups for abandoned carts are just as effective. Images are used to remind the user what they almost purchased, and a fun subject line prompts a smile instead of a growl. Well done, ModCloth.10) Responsive DesignBecause so many purchases are made on mobile devices, responsive design is a must. Fortunately, this site also makes shopping on smartphones easy.First, the menu is very easy to read, and there’s plenty of white space around the links to make clicking easy for thumbs.The images are easy to see, and adding them to your cart just takes one click.Even the filtering options are easy to use — you can drill right down to the very thing you want to buy right there on your phone instead of having to wait until your laptop is in reach.last_img read more

first_imgIf an email gets sent out to your list, but it doesn’t show up in their inboxes, does it even count? Usually, the answer is no. You’re trying to get people to open, engage with, and click on your emails — getting delivered is the first step. And it’s a big first step. If you have a poor sender reputation and low deliverability rate, you’re drastically cutting down your chances of being opened and clicked on. Download Now: Email Marketing Planning Template So make sure you’re not shooting your email marketing in the foot by knowing how to figure out your current deliverability status, and tweaking your emails to improve it. The video below is the second video in a series we’ve put together on email marketing for beginners. We’ll walk you through the basics of email deliverability, and give you tips for improving the likelihood your contacts will receive your emails.  Originally published May 13, 2014 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Don’t have five minutes to watch the video? Read the transcript below.How to Get Your Emails Delivered to Your Contacts’ Inboxes [Transcribed]Hi, I’m Bryan with HubSpot. We spend a ton of time drafting email copy, designing templates, and crafting the perfect subject lines.But have you ever stopped to ask yourself if your readers are even seeing your emails? No matter how legitimate your message is, there are many things that can affect your email reaching their inbox. It’s to your benefit to know everything that can affect that. Because the last thing you want to do is build an email list, write awesome content, and then have no one read it.Today I’m going to show you what a Sender Score is, show you how improve your Sender Score, and then give you tips to help you improve the likelihood of your message getting past the spam filters. What is Sender Score?There are many factors that affect your email’s deliverability, but one metric that can give you an idea of where you stand is Sender Score. 
The Sender Score is an algorithm that ranks every outgoing mail server’s IP address on a scale of 0 – 100 (with 0 being really bad and 100 being excellent). They do this by scanning data from over 60 million mailboxes. A company called Return Path manages the Sender Score and records how many people unsubscribe and report your email as spam. They then use this data to compile your unique Sender Score. Think of your Sender Score as a report card. Get a bad grade and you might be grounded for a few days.That score does change over time based on your readers’ response. It’s a crucial number to stay on top of, because mail servers will often check your Sender Score before allowing your emails in. 

The lower your Sender Score is, the harder it is to get into someone’s inbox. Return Path reports that a large portion of the time that emails are marked as spam, it is due to a poor reader response in the past from emails sent from that IP address.(Editor’s Note: Sender Score is extremely important to people who manage their own IP address. To learn more about that, click here.)How do you find out what your Sender Score is?How do you find your Sender Score? To find it, go to Return Path’s registration page. You can generate a report that looks something like this:Scores are calculated on a rolling, 30-day average and represent the rank of an IP address against other IP addresses. The closer your score is to 0, the worse it is, and if you’re close to 100 you’re in really good shape.So, what’s a good score? If your score is over 90 you are doing extremely well. If your score is between 50 and 80, something isn’t quite right and you need to dive into the report to find out what is going on. If your score is less than 50, you probably need to rethink your email strategy. Your Sender Score is extremely important, but it’s not the only factor in determining if your emails will get through to your readers.Here are 8 more tips to improve the likelihood that your emails will be delivered.1) Reach out to inactive subscribers to see if they still want to be included on your list. Doing so decreases the likelihood that they’ll flag you as spam and keeps your list current and clean. 2) Ask your subscribers to whitelist you. Spam filters are aggressive, and sometimes email that people value still ends up in spam folders. By asking your subscribers to add you to their address book, it tells spam filters to back off. 3) Include a clear unsubscribe link and a physical mailing address in your email footer to help be CAN-SPAM compliant.4) Use a familiar sender name to decrease the likelihood recipients won’t recognize you in their inbox. 5) Offer both an HTML and a plain text version of your emails. It’s not only an indicator of legitimacy to ISPs, but it also makes your emails more user-friendly. 6) Test emails you send with the email clients your subscribers use to make sure they deliver successfully to all of them. 7) Honor unsubscribes. It’s not only good for basic list maintenance, but it’s also illegal not to. If people want off your list, make it easy for them to do so, and do it stat.8) Get email sender accreditation from a third party so ISPs know you are a trusted sender.So remember, regularly monitor your Sender Score, and implement these eight techniques into your standard email marketing operating procedures — doing so will increase the chances that your email will make it to the inbox. Because no one likes spam, man. Share This Video With OthersClick to tweet: Improve your email marketing conversion rates with this free 5-part video series from @HubSpot: http://hubs.ly/y03l4l0center_img Topics: Email Deliverabilitylast_img read more