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first_imgWebsite Grader has grown a lot since it launched it 8 months ago, and it recently reached a total of over 100,000 websites graded.  As of this week, Website Grader has over 15,000 inbound links, 1,500 bookmarks on Del.icio.us and an Alexa rank of under 24,000.What are the key takeaways you can use to achieve the same results?  You both need to get a little lucky and also build something remarkable. (OK, so I stole this from Seth Godin. But that doesn’t make it less true.)  Here are some of the reasons why I think people like to talk and blog about Website Grader so much.1) Make the “Time To Enjoyment” (TTE) short.  We use the acronym TTE within HubSpot to talk about the amount of time it takes for someone to get value out of a product.  For buying enterprise software, the TTE is long, usually months or years.  For buying a cup of coffee it is really short, usually a few seconds.  We try our best with all of our products to have the customer get something useful as quickly as possible, and then also have that value increase over time.  But, the faster someone says “oh cool, that’s valuable” the happier your customers will be.  And the more they will tell others.2) Make it free.  We could have charged for Website Grader.  We have had SEO consultants tell us they charge anywhere from $1500 to $5000 for a very similar report that they call an “initial assessment”.  We could have easily charged $99 and sold tons of reports and made a lot of money.  But our goal was to build something remarkable, not make money right away.  So Website Grader is a free SEO Tool, and we plan to keep it free.3) Don’t require registration.  Sure, we could make Website Grader more valuable to HubSpot if we required you to tell us your name, title, company, phone number, annual sales, number of employees, annual marketing budget and a good time of day to call you.  But you wouldn’t like it as much and we probably would never get to the point of having evaluated 100,000 URLs.4) Ask for feedback and listen.  We’re always asking people what they think about it and what they would change.  We actually found about 50 bloggers that seemed like they knew what they were talking about and emailed them asking them to use it and give us feedback to make it better.  A lot of them responded, and some actually wrote a review and linked to Website Grader.  We didn’t ask for it or plan on it.  We really did want their feedback (and we still do), but this shows that people are much more likely to promote something if you are not asking them to promote it in your first conversation with them.  In fact, there have been dozens of enhancements made to Website Grader since it first launched.  This has two effects. First, it makes the product better so more people will like it.  Second, the person who gave us the feedback feels like we listened to them and value their input so now they love Website Grader even more since they feel like it is something they helped create (in fact, it’s true!).If you have other ideas why Website Grader has grown so much, leave a comment so the community can learn from your insight. Originally published Oct 9, 2007 12:11:00 PM, updated October 01 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

first_imgCompanySearches/DayUnica581Manticore189Eloqua171Aprimo112HubSpot87Marketo34Market Brite33Market to Lead29Vtrenz23Market2Lead23Par Dot21LoopFuse12ParDot10Vtrends3After seeing this, I felt pretty good.  The companies ahead of us are much larger and older companies, and the sell to very big enterprises and can spend a lot more on marketing.  Most of the companies below us are smaller startups, but even a lot of them have been around alot longer than HubSpot.I was also thinking that as a potential customer of one of these companies, especially the smaller ones, I might want to get a sense of the market traction for each company as a way of telling if they would be around in a year or more from now.  In addition to picking software, you are also picking a long term partner, since you want your marketing software vendor to be growing, allowing them to have more and more revenue to increase their spending on R&D so they can continue to invest heavily in the product you are using.  As a potential customer, this would make me feel good about HubSpot, since the data indicates HubSpot is one of the top growing marketing software companies.The whole campaign cost me under $100.  A small price to pay for some pretty interesting data.  In your market, you might have to pay more, but for most small comanies, especially B2B companies, it will probably not be that expensive.Have you done this type of analysis for your market?  What did you learn? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack HubSpot was founded in 2006, so we’re a relatively small startup company.  One issue I have been pondering recently is the HubSpot brand, and how much (or little) we had grown the brand in the past year or so.One piece of brand-related data that I track is the number of people each month that find us by searching on “HubSpot” in search engines.  This number has increased dramatically each month, so clearly more and more people are going to search engines to find information about HubSpot.  But that brand statistic does not tell me how I am doing building the HubSpot brand as compared to other marketing software companies.  The question I wanted to answer is “How does HubSpot stack up to other companies that also sell Marketing software?”  Most of these companies are not really competitors to HubSpot (they generally sell much more complicated and expensive products aimed at large enterprises) but they are a good proxy for HubSpot’s position in the broad market for “marketing software”.  Here is how I tried to answer this question – I decided to get some search volume data for different companies.How to Compare Different Brands Using Search VolumeLaunch a Google AdWords campaign.  Take the list of company or product names from the market in which you are interested, and use those as the keywords for your AdWords campaign.  Need more info about how to launch a Google AdWords campaign?  Read this article about How to Launch a Google AdWords Campaign for more info.Make sure to have a high bid per click.  You want to have your ad displayed in the top couple results so you are shown as close as possible to 100% of the time.  If your ad is not shown all the time, your data will not be accurate.Set a large daily budget.  You don’t want Google to decide how often to run your ads based on your budget, you want your ads to be shown as close to 100% of the time as possible.  Use the Traffic Estimator in Google AdWords to make sure that your budget is not limiting the number of impressions you are receiving.Let the campaign run for 3-5 business days.  You want to get a few days worth of data so that any daily noise in searches is minimized.  Also, try to run the campaign when there are no major announcements or news from any one company happening in your market.Stop the campaign, check the impressions data.  Go into the details of your campaign, and look at the keyword detail, then look at the number of impressions by keyword.  You don’t care about click through rate (CTR) or the number or cost of clicks.  As long as your ads are shown the vast majority of the time for each keyword, you now have an inventory of the number of searches for each company brand over the life of your campaign.  You can now rank and compare all the companies or brands in your market.  Here’s the table I created of marketing software companies. Originally published May 22, 2008 10:36:00 AM, updated March 21 2013last_img read more

first_img Intro PerezHilton.com and Facebook beats Google in steering niche traffic Remember to Calvin Cox, Treat others’ inboxes as you would like yours to be treated. @karenrubin subscribe in iTunes the issueis a bad omen.  From How to interact on Twitter: Event: April 28-29, 2009) Competition Rules: Write a blog post about your favorite example of inbound marketing! (Read Karen’s example.) ” Marketing Takeaway: Marketing Takeaway: San Francisco .Make sure we can find you! This does not mean you should run should run out and build your newsite in flash! The fact they need a website to Set your Facebook profile to public! Facebook Beats Google in Steering Niche Traffic Marketing Tip of the Week – Download the free webinar Certified Business Moms SEO for Flash? Social Media Episode 32 – March 20, 2008 Recently launched the Search Engine Optimization Technology Center. (celebrity blog) garnered 8.85% of its visitors from Face­book and7.29% of the traffic from Google, according to Hitwise. Cover the whole industry and make it relevant for your readers. 31% of e-commerce companies added customers to their e-mail list without asking them first. Alienating customers with email ” Originally published Mar 22, 2009 11:17:00 AM, updated October 01 2013center_img explain Webinar: How to Use Facebook for Business ” Want to learn more about using Facebook for business? Due to news content vs. evergreen content?   In that blog post, you must link to HubSpot TV and the (Show Legnth: 19 minutes, 54 seconds.) for all the basics of using Facebook as part of the inbound marketing strategy for your business. Facebook: Privacy Now Optional Inbound Marketing Summit special ticket giveway ( Marketing Takeaway: Closing ForHubSpot, if you add up all the free traffic from Facebook, LinkedIn andTwitter, it is about 50% of the traffic volume from Google organicsearch. What is appropriate to Include In My LinkedIn Group Newsletter? ShouldI promote my business? Is there a protocol to effectively use myLinkedIn group newsletter to promote and grow my business but at thesame time add value to the group?” Itis now a requirement for everyone at Certified Business Moms to watchthe weekly HubSpot TV Show.  This is the one and only useful resourcewe have found about online marketing to date.  It would be a waste foyour company’s time not to watch this weekly podcast! Facebook goes Public . Leave a 5 star review! Forum Fodder IMS :Inbound marketing is more than SEO.  Publishing content through ablog and then promoting that content in social media is critical tosuccess. Adobe Introduces Flash Info Site for SEO’s in their 5 star iTunes review: Topics: Many e-mail campaigns alienate customers As a business, your facebook profile SHOULD BE PUBLIC! Establish yourself as the go to expert. Headlines Styleapple: @mvolpe Marketing Takeaway Mailbag Adobe is working with the search engines to make flash more SEO friendly. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

first_img .  In the following interview, the small business expert offers advice and tips to stay on top of the world of inbound marketing. ntsch 8. Marketing-related or not, what inspires you? OK not – music and nature. If I could sit on a river bank deep in the woods and listen to Yo-Yo Ma play the Cello, I would be pretty darn inspired. I guess the passion comes from the fact that I love owning my own business and working with other small business owners to show them how blogging At the risk of sounding like a broken record, a lot of it’s about showing up and feeling committed to putting something valuable out there week in and week out. It’s a lot of work, but building a valuable asset be a lot of work. I constantly scan my universe for good stuff to cover, but I always ask myself, “Would a small business find this thing I’m writing about today useful?” I think that filter has helped me stay true to my readers when it might be tempting to run after the next new thing. 4. What in your opinion is the single most important element in any Time, fear, big scary blank white monitor screens. You can’t really practice Is Social Media Killing Your Business Over time the single greatest opportunity is to rule the local search landscape. 20-30-year-olds go straight to their mobile browser or Google Maps to find everything – shoes, food, insurance, a dentist, you name it. If they don’t find you by doing that, then you don’t exist. It’s not too sexy, but I guess I would say create your 7 step manifesto or point of view — something that clearly defines how your company, product or service is different and then build lots of content around that. Turn it into a white paper, case studies, interviews, charts, graphs, presentations, workshops, even a book. That’s how you create an inbound content empire. Don’t write a single word unless you can think of five ways you can repurpose it. mastering marketing IMU’s two new January classes 1. You’re a very well-respected thought leader in the world of small business marketing – a blogger, a podcaster, an author, a speaker and a coach. Where does your passion for marketing come from, and how have you developed such a strong presence and recognizable brand? 2. Your blog, 7. What are a few of your favorite Duct Tape Marketing blog posts you’d like to point HubSpot’s readers to? his website 6. To play devil’s advocate, what do you think are the biggest challenges associated with implementing these inbound marketing methods, and how would you suggest marketers overcome them? Download HubSpot’s Inbound Marketing University online training program ?center_img , is ranked high on practically every top marketing blog list. What is your secret sauce that makes it such a success, how do you consistently think of new blog ideas and what can marketers learn from your blogging strategy in application to their own business blogs? is a marketing and digital technology coach, award winning social media publisher and author and the mastermind behind the concept of duct tape marketing, or creating ideas that stick.  You can read more about him and his winning strategies on should 5 Ways to Get More From Facebook 5. What kinds of unique opportunities do inbound marketing techniques like social media and inbound marketing Free Inbound Marketing University Online Training Program 3. You have a column in Entrepreneur magazine and a podcast on Entrepreneur.com. For entrepreneurs and small businesses that are just starting to experiment with inbound marketing, what should be their first move? tactics without committing to producing content, lots of it, over long periods of time. This is not something you can hire a consultant for, get an intern to do one week, go to a workshop, or buy a great book – you’ve got to make it part of the fabric of your daily life. Sorry, no magic dust. What Is Integrated Marketing Anyway Something that helps you meet your overall business and marketing objectives. I know that’s a bit obtuse, but strategy is inherently unique so there is no one element, but . . . the best way to develop a strategy is to listen to your brand, product, industry and competitive chatter for a long time before you ever decide to tweet. social media marketing strategy offer small businesses that aren’t available with traditional types of marketing like print advertising and direct mail? Why is it so important for small businesses to take advantage of these modern channels? John Ja Duct Tape Marketing Learn from other inbound marketing experts by signing up for is the easiest way to build a business that serves what you want to get out of life. As far as the brand goes, it took a secret recipe: Luck, perseverance and incredible attention to detail. . IMU also includes 15 free archived webinar classes and notesheets. The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Originally published Jan 7, 2010 3:15:00 PM, updated July 18 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

center_img It’s Just Advertising The challenge around using coupon-based services is really two-fold. First, as a result of the advertising model, a business would pay money for accessing the site’s audience. But another issue is that businesses are at risk of cheapening themselves. Your existing customers, who pay full price for your product or service, might feel betrayed when they see that you are offering the same product or service at a discounted price. It changes their opinion of your brand as well as their experience with it. Social Media Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The Challenge: Big Investment & Risklast_img read more

first_img Topics: MarketMeSuite 4. Don’t Automate Engagement 1. Geo-Target Search.Twitter.com Social Media Engagement We are all busy people, but for a social media marketing strategy to succeed, you cannot automate the engagement side. Social media may be virtual, but it’s still real human interaction. Think back to before the internet (yes, there was a world before the internet). Imagine people walking into a shop and being greeted by a tape recorder welcoming them to the store and randomly probing them for conversation. You cannot automate engagement. You can organize it, and there are a lot of So what is this ‘bait’ I’m talking about? Engagement! Image credit: 2. Ask Questions for the best engagement. like fishing. Sometimes you put your pole in and the fish are biting; other times, not as much. Still, a lot of people approach social media marketing without any bait whatsoever. As a business, you need to think of . More advanced businesses may want to try a 3rd party application like MarketMeSuite’s Reply Campaigns. optimize your social media participation If you’re a business in, say, Omaha, and you operate in a specific location, or you’re organizing an event, or you’re just trying to get people in the front door of your establishment, then you’re not going to have a lot of luck if you’re marketing to New York. Conduct searches to determine who is tweeting relevant keywords in your location. A simple way to do this is by using Twitter’s own search function on . You can also collaborate with a team of people to get it all done. But don’t automate engagement. On a fishing trip, it’s rare to catch a 5 pound fish just after you’ve dipped your pole in the water. Be patient. Once you embark on an engagement strategy, keep it going. You will see some early results, I promise, but don’t get discouraged if your cash register isn’t overflowing a few days later. Similar to how search engine optimization works, social media engagement takes a little time to convert. But once you get into the groove, you will be incredibly pleased with the world you’ve opened up for yourself and your business. , and lend a hand if you can. Set up searches for certain “problem areas” in your industry. A chiropractor may want to look for people tweeting about back pain, and a web designer may look for people having trouble installing WordPress. If you reply with something helpful, a person is very likely to stay in touch with you and follow what you have to say. Let’s face it, people buy from who they like. This approach may not convert leads instantly, but it’s well worth having some good karma irons in the fire. This is a guest post by Tammy Kahn Fennell, CEO and co-founder of 5. Settle Into the Strategy Monitor what people are tweeting and posting on Facebook Key Marketing Takeaway . MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. social media Originally published Jul 11, 2011 10:33:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 3. Be Useful maggiejumps Setting up a Twitter account and a Facebook page — these are both a good start, but if you don’t attach something tasty to the end of your pole, you’ll be fishing for a long time for that viable lead. Here are five tips to The same rules apply to social media situations as real life ones. Be real, be relevant, be useful, and people will want to talk to you. If you’re the crazy person shouting randomness at no one in particular, you aren’t going to get a lot of traction in offline situations. The same holds true for online situations. Find your customers, talk to them, find out what they want, and interact. Can you resist a question? If you answered that, or even thought about answering that, you’ve proven my point. We’ve embarked on this fishing analogy, so let’s stay with it. Asking a question is premium bait! It’s almost irresistible for someone who has been asked a question to reply. This works great on Twitter by @replying and works equally well on Facebook in comments on pages or even sending messages to potential customers. For example, if I see Sally Smith just commented on a Food Network fan page and I sell pans, I may want to send Sally a Facebook message like this: “Hi Sally, I happened to see you commented on the Food Network fan page, and I’m doing a bit of research. Do you mind telling me what your favorite maker of pans is?” There’s a very good chance she will answer. You can then thank her for taking the time to answer you and offer her a coupon to shop with you in the future. useful tools for helping you keep track all of your social media marketinglast_img read more

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack About a year and a half ago, LinkedIn introduced a new feature that enabled users to ‘follow’ companies on LinkedIn. Similar to the way Facebook users can “Like” business pages to receive updates from that page, the LinkedIn ‘follow’ feature offers a way for LinkedIn users to receive a certain company’s updates such as job openings, recent hires and promotions, and updates to the company’s profile.HubSpot jumped on generating a following right away. However, the ‘follow’ feature hasn’t yet proven very rich or valuable to companies, and it seems as though LinkedIn has been keeping it in its back pocket. Until now…In an article in Adweek today, LinkedIn has hinted that LinkedIn company followers might be getting a bit more valuable. At the upcoming Advertising Week in New York, LinkedIn SVP of Sales Mike Gamson said the social network will emphasize its ‘follow’ feature. He also mentioned plans to make a major push with advertising and that the next step in engaging customers on LinkedIn will involve the ‘follow’ feature now that LinkedIn has accumulated members on a “brand-friendly scale.” Why Marketers Must Act NowThis all sounds very vague to us, but we think the potential for an improved emphasis on company followers is an interesting and exciting thing for LinkedIn marketers. We can’t be sure exactly what LinkedIn has up its sleeve (Gamson said LinkedIn will share more details about its new advertising developments involving the follower feature and other efforts next week), but we do think there are a couple of things marketers can do to be prepared. One involves beefing up your LinkedIn company followers as soon as possible. As Gamson said, “Right now is the moment of acquisition of a follower base.”Because LinkedIn believes there is only a small and limited number of companies the average LinkedIn user will follow, it behooves marketers to generate a following now before more and more competing companies jump on the bandwagon to attract followers. Therefore, marketers should get a head start on their competition! The other thing marketers can do is to stay tuned next week for announcements from LinkedIn at Advertising Week. For now, here are some quick tips marketers can start doing to jump-start their LinkedIn company following.4 Quick Tips for Jump-Starting Your LinkedIn Company Followers1. Encourage Employees to Follow Your Company: Kick-start your follower acquisition efforts and start generating a healthy looking following by asking your employees to follow your company. Also, ask your employees with powerful social media reach to invite members of their networks to follow your company on LinkedIn, too. You can also suggest that employees include a “follow us on LinkedIn” call-to-action in their email signatures to help give your following an added boost.2. Tweet It: Schedule a few tweets (both from your personal account and your corporate account) inviting your Twitter followers to follow you on LinkedIn as well. Consider sending employees some lazy tweets they can use to promote it to their Twitter followers as well.3. Post a Message to the Wall of Your Facebook Business Page: Just as your Twitter followers might be likely to follow you on LinkedIn, people who are already your fans on Facebook might also be willing to. Promote your company’s presence on LinkedIn and ask fans to follow you there as well.4. Begin a LinkedIn Discussion Topic in Your LinkedIn Group: Do you manage a LinkedIn Group? Start a discussion topic to promote your company page, and encourage members of the group to follow you there. Because the feature wasn’t very rich when it was first launched (and because many people have only just joined since the feature’s launch over a year ago), it’s likely that many users just weren’t aware of the ‘follow company’ feature to begin with.What else can you do to boost your LinkedIn Company followers and stay ahead of your competition? What do you think LinkedIn will announce next week?… And, oh yeah… are you following HubSpot on LinkedIn yet?Image Credit: Coletivo Mambembe LinkedIn Company Pages Originally published Sep 28, 2011 4:00:00 PM, updated October 20 2016last_img read more