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first_imgGlenties man Brian Carr is to seek the Sinn Féin nomination to contest the upcoming local elections as one of three candidates to go forward from the party for a council seat in the Municipal District of Glenties.His declaration comes some 24 hours following the announcement that the party intends to run three candidates in the Glenties Electoral Area for this May’s vote.If endorsed, the well-known community activist will likely join existing Sinn Féin Councillors Marie-Therese Gallagher and John Sheamais Ó Fearraigh on the party ticket later this year. Brian said “I am extremely delighted and proud to officially announce that, after a great deal of personal reflection, that I intend to seek nomination to be one of three candidates from Sinn Féin to run for the party in the upcoming local elections for 2019.“This has been a hugely important decision for me, but I have been buoyed by the tremendous level of support which I have received from my family, friends and from local people both here in the town and neighbouring parishes, who have all encouraged me to run and seek nomination.“As many people will know, it’s almost exactly four years to the date that, after many years of community activism and engagement, that I was formally welcomed into Sinn Féin.“Having previously contested the 2015 local elections as an Independent candidate for the Glenties Electoral Area, this was an experience that – while very positive – reinforced in my mind the importance and benefit of having a party and strong team behind you when seeking election.” Brian said he took the decision to join Sinn Féin because he personally believes it is the only party in Ireland that is on the side of ordinary people and its members are fully committed to the creation of a fairer, more equal Ireland for everyone.“Anyone who knows me will be aware of my dedication and commitment to community based activism and this is very much reflected in the many local projects and initiatives in which I’ve been involved down through the years.“I believe that my track record speaks for itself in this regard and one only has to look at the role which I’ve had the privilege to play along with many others in my community in helping to develop and promote Glenties and the wider area.“This includes the reinstatement of the Mullantyboyle Bridge and the Save Lough Anna campaign to name a few, as well as my role as Chair of the Glenties Development Committee which I’ve had the honour of holding for a number of years now.“Moreover, while I truly believe that this region has been well represented over the past term by incumbent Sinn Féin Councillors Gallagher and Ó Fearraigh, I nonetheless feel that the time is right for the town of Glenties and its surrounding area to have a representative of its own to stand up for it at Council level. “While I in no way take the party’s convention scheduled for later this month for granted, and while we must now await and respect the view of the membership who will ultimately decide who will be added to the party’s ticket for May’s election, I am hopeful that I will receive the backing from those in attendance on the night and from the wider party membership.“I want to thank everyone again for all their support and for encouraging me to run again this May and I confident that with the continued backing of my family, friends, supporters, local community and my party that I will be successful in my bid to represent the people of the Glenties M.D.”Well-known community activist to seek Sinn Fein nomination was last modified: February 6th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Brian CarrSinn Feinlast_img read more

first_imgAround 5:30 pm Sunday evening, the Haywood County Sheriff’s deputies responded to a call reporting shots fired on Raby Street near Canton. Officers determined two men had been in an altercation at a residence there, during which time one of the men pulled out a shotgun and fired it.The other man sustained minor injuries and declined medical treatment.The suspect left the scene in a primer gray Nissan pickup truck with an orange driver’s door. The incident remains under investigation.last_img read more

first_imgDr Tandeka Magcwebeba is a postdoctoral fellow at Stellenbosch University’s Department of Biochemistry. She recently spoke about her research at the “New Voices in Science” colloquium held at the Stellenbosch Institute for Advance Study.This is an edited version of a story first published on Stellenbosch University‘s website. Published here with kind permission. 22 April 2014 Rooibos extracts in skin care products can help prevent the development of skin cancer and even delay the onset of malignant tumours, a recent study by Dr Tandeka Magcwebeba, a doctoral student at Stellenbosch University, has found. Using products that contain rooibos extracts such as soaps, sun creams and lotions may even delay the onset of malignant tumours, the research showed. “Lower concentrations of rooibos extracts may be able to prevent the development of skin cancer by stopping the multiplication of cancerous cells and removing these cells by prompting them to ‘commit suicide’,” says Magcwebeba, who conducted the study as part of her doctorate in biochemistry. “Once the skin has been exposed to the sun’s ultra violet (UV) rays, rooibos extracts will remove precancerous damaged cells and also block the onset of inflammation – the latter being one of the processes that promote the formation of tumours in skin.”Early stages According to Magcwebeba, it is better to use rooibos extracts during the early stages of cancer development when they are more effective in prolonging the progression of cancerous cells into a tumour. She says one of the major reasons why rooibos extracts are incorporated into skin care products is because “they contain certain natural compounds [polyphenols] that give them their anti-oxidant properties”.​ Magcwebeba adds that these compounds, which are found in most plants, are linked with the prevention of various chronic disorders, including cancer. She says the presence of these compounds in an extract may also help to predict its activity and may thus serve as a measure of quality control to ensure that rooibos extracts are biologically active before being used in cosmetic products. Magcwebeba’s study focused on promoting the use of rooibos extracts in an ointment rather than consuming it as a beverage or tea. “Studies on well-researched skin products have shown that topical application is more effective as the product is easily absorbed when it is directly applied on the skin.” Her research will provide knowledge towards the development of topical products that would be less invasive and cheaper to prevent cancer development, says Magcwebeba.Prevention “South Africa has one of highest rates of skin cancer, and one of the factors contributing this problem is attributed to non-compliance to prevention strategies and the treatment is reported to be highly invasive, expensive and tends to have a high recurrence rate.” Magcwebeba says rooibos not only helps to prevent the development of skin cancer but is also used to treat eczema, acne, nappy rash, colic in babies, nausea, heartburn, cramps, hay fever and asthma in folk medicine. It is also known to improve appetite, reduces nervous tension, promotes sleep and boosts the immune system. Magcwebeba says she now focuses on how a different plant (Gannabos) can help fight cancer and inflammation, but will definitely go back to rooibos in future.last_img read more

first_imgI read “Blue Ocean Strategy” by Kim & Mauborgne recently and thought it was compelling. I thought I’d give you some excerpts from the book and use my current startup as a case study to explain some of the Blue Ocean concepts. I’m hoping it will spur thinking and feedback from you.The theme of the book reminds me a lot of what my strategy professor from MIT Sloan (Arnoldo Hax) used to talk about when he quizzed us on cases. He repeated over and over again that we should “watch our competitors, but never follow them” and that we should “play a different game on the same field as the competition.” This professor used to stress that within marketplaces, conventional wisdom about the rules of competition build up and that over time, those rules become irrelevant to potential customers.Learn how to run more impactful, measurable marketing campaigns.Blue Ocean Strategy SynopsisRather than summarize, I thought I would give you a few quotes that lay out the theme in the authors’ words:”The only way to beat the competition is to stop trying to beat the competition. In red oceans, the industry boundaries are defined and accepted, and the competitive rules of the game are known. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. …The companies caught in the red ocean followed a conventional approach, racing to beat the competition by building a defensible position within the existing industry order. The creators of blue oceans, surprisingly, didn’t use the competition as their benchmark. …Instead of focusing on beating the competition, they focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. …Value innovation is based on the view that market boundaries and industry structure are not ‘given’ and can be reconstructed by the actions and beliefs of industry players. …To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to non-customers of an industry. As you shift your strategic focus from current competition to alternatives and non-consumers, you gain insight into how to redefine the problem the industry focuses on and thereby reconstruct buyer value elements that reside across industry boundaries” The first example in “Blue Ocean Strategy” is Cirque de Soleil. The criteria/boundaries/rules for the circus industry that were “taken for granted” for decades included: animal shows, star/famous performers, multiple shows at the same time (i.e. 3 rings), and pushing concession sales. Rather than keeping a high emphasis on all the existing rules and then creating new ones, they either eliminated or reduced many of those rules and created a bunch of new ones. In the process, they increased value for their target market while lowering their own costs. A key thing they did at Cirque de Soleil was that they looked across market boundaries to alternatives to the circus. It ended up being part circus and part theatre. Rather than focus on the market boundaries, they focused on the job the customer was hiring for — in this case, it was adults looking for sophisticated entertainment. Another key thing they did was not targeting the existing market (i.e. children), rather they targeted non-consuming adults. Blue ocean strategy is all about creating and capturing net new demand by ignoring boundaries defined by traditional competitors. The authors are big on stressing that new technology rarely turns into a great company. They state that unless the technology makes buyers lives dramatically simpler, more convenient, more productive, less risky, or more fun/fashionable, it will not attract the masses.Blue Ocean Strategy FrameworkThe Blue Ocean Strategy authors propose a graphical framework for helping readers understand the book and for helping businesses create blue oceans of their own. Here’s an example of the tool applied to Southwest Airlines, who are an interesting case. Southwest entered a terrible marketplace that a Porter five forces analysis would have said was a blood bath. The criteria/rules/boundaries of the airline industry are listed along the x-axis. Most of the major airlines played the same game with only the slightest of nuances. Southwest eliminated many of the rules/criteria in the industry, reduced focus on some of the rules below industry standard, raised focus on some of the rules above industry standard, and created a new rules of their own. The way they were able to do that was they targeted non-consumers (family/shorter trips v. business trips) and they looked across industry boundaries at alternatives (cars v. planes) as their competition v. looking at traditional airlines. Only by de-emphasizing some of the existing rules were they able to lower costs enough to compete in this new market. They encourage the reader to come up with their industry’s “standards.” They then give the reader four questions to which you can start thinking about your company/market from a blue ocean perspective: Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be raised well above the industry’s standard? Which factors should be created that the industry has never offered? The book suggests that an ideal strategy has 3 qualities: focus (not too many criteria), divergence (from the alternatives in the framework), and a compelling tagline.HubSpot Blue Ocean Strategy Case StudyI used their framework/4-questions to create a draft of how we think about the Customer Managed Relationships (as opposed to CRM) marketplace. HubSpot, an Internet Marketing company, is targeting a non-consuming market (small businesses only) vs. targeting companies who already have information technology tools in place. The job HubSpot is focused on being hired for is not “tracking” customers, but helping these very small businesses (VSBs) grow revenue. In our target customer’s mind, the competition for HubSpot probably isn’t Salesforce.com, but rather is alternatives like hiring an SEO consulting firm, hiring an outsourced lead generation firm, hiring a new VP of Sales, etc. In fact, _____ is hiring a new VP of Sales, hired an outsourced lead generation company, hired me as a consultant, and implemented Salesforce.com. Putting our CMR money where our mouth is, we will eliminate the large sales force to push this type of thing as is used by much of the industry. Rather, we should spend the same amount of cycles a traditional software company would on building a “sales force” to creating an innovative “referral force” which provides rich incentives for our customers to refer us to other small businesses as that is the way small businesses tend to make decisions. Our target market has not moved over to running their businesses on the internet because they simply don’t know how to do it and do not have anyone to help them. The existing tools are just too hard. Therefore, I think we should reduce emphasis relative to the industry on feature richness/depth and on platform/add-ons (small companies do not have resources to deal with the complexity of multiple vendors products). For the same reasons, I think we should increase emphasis ease of use, help (video, audio, searchable via most frequently asked or tag cloud), integration (key features from several apps selected by HubSpot and provided to small businesses), and familiar user interface (i.e. like Office). We should also think about increasing emphasis on “handholding” and “advice” which is apart from traditional support and consulting. We should look across industry boundaries and provide some of what our target market gets when they hire a consultant or a new employee — good advice and hard to obtain knowledge. Our blog should not drone on about web2.0 and whatever else pops into our head like others’ do, rather it should be “how to” advise on growing revenue by leveraging easy-to-use technology. Since we are passionate about strategy, we should weave some of that stuff in there as well as it is directly relevant to how to grow revenues. We might steal a page from other types of service companies and provide our customers with a monthly email on their progress on the top of their sales funnel relative to when we first came across them (pagerank, visitors, RSS subscribers, avg pages/visitor, etc.), metrics relative to their peer group, some standardized advice based on how well/poorly they are doing like the way realage.com does it, potentially a grade (maybe a red, yellow, green would suffice), and we might give them an hour a year for a “how we doin'” checkup with one of our MIT-trained consultants. We have talked a few times about creating an eBay for small service companies. This idea reaches across market boundaries and helps our customers with the job they are hiring us for: growing revenues. When you think about HubSpot itself, we are a very small business and we have spent money with several other very small businesses: outside accountant, outside law firm, a video producer, several designers, freelance developers, etc. About half of these services are examples of long-tail services where we found the vendor over the internet. Why not create a section on our website that helps remove friction from the process of connecting long-tail service firms with each other using the internet. We could start with it being just a simple external facing tracker application where companies can enter information on service firms they do business with, share comments, and rate them just like they would do a movie or restaurant (1-5 stars), with the ratings simply doing a moving average. One other aspect of this CMR angle that I like is that there are shifts happening in the marketplace that companies are starting to become aware of that they will need to take action on. For example, in two years, the Google PageRank will become a common topic of conversation at the operations committee meeting of almost every company in our target market. It reminds me a bit of selling software to manufacturing companies in the mid-90’s. All of them knew they needed to get their product catalogues on the web, but didn’t have any idea how to do it. Marketing Case Studies Originally published Sep 15, 2006 11:32:00 AM, updated August 26 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

first_imgCompanySearches/DayUnica581Manticore189Eloqua171Aprimo112HubSpot87Marketo34Market Brite33Market to Lead29Vtrenz23Market2Lead23Par Dot21LoopFuse12ParDot10Vtrends3After seeing this, I felt pretty good.  The companies ahead of us are much larger and older companies, and the sell to very big enterprises and can spend a lot more on marketing.  Most of the companies below us are smaller startups, but even a lot of them have been around alot longer than HubSpot.I was also thinking that as a potential customer of one of these companies, especially the smaller ones, I might want to get a sense of the market traction for each company as a way of telling if they would be around in a year or more from now.  In addition to picking software, you are also picking a long term partner, since you want your marketing software vendor to be growing, allowing them to have more and more revenue to increase their spending on R&D so they can continue to invest heavily in the product you are using.  As a potential customer, this would make me feel good about HubSpot, since the data indicates HubSpot is one of the top growing marketing software companies.The whole campaign cost me under $100.  A small price to pay for some pretty interesting data.  In your market, you might have to pay more, but for most small comanies, especially B2B companies, it will probably not be that expensive.Have you done this type of analysis for your market?  What did you learn? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack HubSpot was founded in 2006, so we’re a relatively small startup company.  One issue I have been pondering recently is the HubSpot brand, and how much (or little) we had grown the brand in the past year or so.One piece of brand-related data that I track is the number of people each month that find us by searching on “HubSpot” in search engines.  This number has increased dramatically each month, so clearly more and more people are going to search engines to find information about HubSpot.  But that brand statistic does not tell me how I am doing building the HubSpot brand as compared to other marketing software companies.  The question I wanted to answer is “How does HubSpot stack up to other companies that also sell Marketing software?”  Most of these companies are not really competitors to HubSpot (they generally sell much more complicated and expensive products aimed at large enterprises) but they are a good proxy for HubSpot’s position in the broad market for “marketing software”.  Here is how I tried to answer this question – I decided to get some search volume data for different companies.How to Compare Different Brands Using Search VolumeLaunch a Google AdWords campaign.  Take the list of company or product names from the market in which you are interested, and use those as the keywords for your AdWords campaign.  Need more info about how to launch a Google AdWords campaign?  Read this article about How to Launch a Google AdWords Campaign for more info.Make sure to have a high bid per click.  You want to have your ad displayed in the top couple results so you are shown as close as possible to 100% of the time.  If your ad is not shown all the time, your data will not be accurate.Set a large daily budget.  You don’t want Google to decide how often to run your ads based on your budget, you want your ads to be shown as close to 100% of the time as possible.  Use the Traffic Estimator in Google AdWords to make sure that your budget is not limiting the number of impressions you are receiving.Let the campaign run for 3-5 business days.  You want to get a few days worth of data so that any daily noise in searches is minimized.  Also, try to run the campaign when there are no major announcements or news from any one company happening in your market.Stop the campaign, check the impressions data.  Go into the details of your campaign, and look at the keyword detail, then look at the number of impressions by keyword.  You don’t care about click through rate (CTR) or the number or cost of clicks.  As long as your ads are shown the vast majority of the time for each keyword, you now have an inventory of the number of searches for each company brand over the life of your campaign.  You can now rank and compare all the companies or brands in your market.  Here’s the table I created of marketing software companies. Originally published May 22, 2008 10:36:00 AM, updated March 21 2013last_img read more

first_img Find and Convert, a web marketing and search engine optimization company Bernie Borges , president and chief find officer at  SEO  serving B2B clients nationwide. Photo: Twitter Visualization,  As adoption of social medial continues to explode by personal users and business users, the lines are beginning to blur among them. Well known social networking sites such as MySpace, Facebook and LinkedIn are now being used in the same sentence as Twitter, Flickr and DIGG. Isn’t Twitter a micro-blogging tool? Isn’t Flickr a photo content sharing tool? Isn’t DIGG a content sharing tool? What about YouTube? Is YouTube a social networking site? Ross Mayfield Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When you join any of these organizations the premise of your membership is to participate in their charter. Each of these organizations mentioned offer networking value. And, each is made up of communities of like minded people. Sound familiar so far in comparison to social media? If you belong to a health club, you joined it (presumably) to exercise. On the surface, that is the purpose of a health club (or gym). If you belong to a business organization such as a chamber or local business club, each of these organizations has a defined charter. Even if you joined any of the above for pure networking, you have to play by their rules. You can’t go to your gym and hand out fliers and a business card in street clothes. You’ll annoy so many patrons you’ll get kicked out by some muscle-bound patrons. Topics: It’s very apparent to me that socializing, networking and relationship building in online platforms help to build SEO value through the propagation of content and organic link building. So, I ask why use Facebook, Linkedin and Twitter? Is each one so unique that I should spend valuable time maintaining each one? I submit there are benefits to maintaining different platforms, as long as they are different. Each one offers unique features and opportunities to interact with different communities. Since my profession is Internet marketing, in particular search engine optimization (SEO), another benefit to maintaining several profiles is the ability to spread content I produce. Such exposure can result in my content being shared among my networked communities which can result in quality links back to my website. Some content exposure can be incidental and some can be intentional. This article is a guest post by  I have developed some very good relationships at my health club that carry into my personal and professional life. I can say the same for a local non-profit business organization I belong to (TBTF). The wonderful thing about social media is that the user communities are defining them. I will offer some offline comparisons to consider as you ponder this situation. If the lines are indeed blurring among the social media platforms, I say “let them.” The more content I can produce and proliferate, the better! Originally published Oct 21, 2008 9:29:00 AM, updated March 21 2013 In both cases, my intent has been sincere. I go to my health club to workout. I go to TBTF functions to get involved, give of my time and talents and meet smart people in peer groups (communities). Because both of these examples are local to me, I occasionally overlap. I sometimes see people at my health club that belong to TBTF and vice versa. Have you noticed how many social media tools are available? Social Media The same can be said of social networking, even though the local geographic aspect is not a factor. I know people in Facebook whom I also know in Linkedin and Twitter, and vice versa.last_img read more

first_imgSmall Businesses Invest More in Content Marketing Reserve your spot now Live Webinar: The Science of ReTweets With Dan Zarrella conducted by Junta42. Spending on content marketing represents 33% of the total marketing budget among companies of all sizes, according to more than 250 marketing professionals who responded to the survey. This is 11% more than they spent the year before. In addition, smaller companies (99 employees or fewer) are spending a greater percentage of their marketing budget (40%) on Inbound Marketing compared to larger companies (18%). . If they have the time and the talent to create quality content, their representation on the Web can be equal to that of larger businesses and competition. Friday, March 19, 2010 at 1:00pm ET  Date and time: for a 30 minute overview of the Science of ReTweets! . Producing quality content enables businesses to become thought leaders on subjects, improves their ranking in search engine results and helps build their brand. Most importantly, it makes prospects aware of them, which means that when those prospects are ready to buy, their brand is top-of-mind. content marketing 2010 Content Marketing Spending Survey  to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. There’s a reason for the increased commitment to content — e.g., website content, value of relevant, compelling content to attract and retain customers and prospects Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the level the playing field with content marketing Originally published Mar 17, 2010 5:15:00 AM, updated July 03 2013 blogs If you have any doubt about the growing use of content marketing, just take a look at the data recently released in the Topics: In addition, small businesses, which have fewer marketing and advertising dollars, can Social Media Marketing Book , social media, case studies, white papers, video, enewsletters, webinars. Businesses are recognizing the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

first_img Since many people are more audio and visually-focused, create voice-over slides and 2 to 3 minute YouTube videos to capture interest. Rock Annand Group In session six of the [Month 1] To promote the whitepaper, distribute it to your target audience. Create additional blog posts directing back to the whitepaper. Lead Generation Quick-Start Series First, brainstorm the whitepaper. [Month 3] Once you have everything, offer it all in one place. So you have your product, service, idea, etc., right? And you want to draw in your audience, right? You can easily do this as long as you focus on your buyers’ problems by establishing solutions and providing results. Send it in an email Introduce the whitepaper in a blog post Next, create the whitepaper.             Usually 1 point     vs.     Usually 2-3 points Don’t mention your product , Then, focus on the solution                     500-600 words     vs.     800-1,000 words Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Make sure it is repurposed          3-Month Campaign for Whitepaper Lead Gen Success Recycle and re-purpose for more content. Pull in more of your target audience! Some of your prospects might prefer content in the form of a presentation over text. Convert the content of the whitepaper into webinar form to get more leverage out of your whitepaper’s content.center_img What successes have you had in using whitepapers to generate leads? , says that in order to convert more leads into deals, you need to focus on lead quality over quantity. To do that, you need to demonstrate thought leadership, or a commitment to the target audience. Lead Generation In the end, your whitepaper should present the problem, the solution, and offer an example of a client who used this solution to achieve results.             Blog Post     vs.     Whitepaper Promote a link to the whitepaper in social media, such as Twitter, Facebook, and LinkedIn Okay, you have your whitepaper. Now you need to craft a 90-day campaign to achieve your goals. A whitepaper is a bit different than a blog post: Originally published Jul 5, 2011 7:30:00 PM, updated October 20 2016 . Think you’re done? Go the extra mile! Henry Bruce First, focus on the problem in relation to the buyer [Month 2] Turn it into a webinar! Wondering how to create a whitepaper if you’re just getting started? Start with what you have, and generate the whitepaper from already-developed content. , president of the Create a new landing page including the entire campaign: whitepaper, blog posts, webinar, and an ebook if you wrote one. Include a conversion form on your landing page to grant access to your whitepaper kit and Topics: So what is the ideal way to do this? Develop a whitepaper (a problem-solving guide) from scratch! generate leads from the processlast_img read more